FeedHenry - Innovating in the cloud Case Study Example | Topics and Well Written Essays - 750 words

FeedHenry - Innovating in the cloud - Case Study Example The strategy is to satisfy the clients’ needs across the world in order to enjoy maximum earnings (Cunningham and Gately 670). This implies that the cloud technology shall enhance value to clients, which establishes a competitive advantage through the exploitation of the market. The FeedHenry’s current business level comprises of enterprises adopting mobile applications for their marketing mix programs with an extensive base across the world. This is through the introduction of a latest cloud connectivity technology that uses centralized servers. Alternatively, the platform technology innovation enabled firms to establish their own mobile applications through the operating systems of various gadgets. The current business level focuses on conquering the market by developing distinctive advantages through their innovations (Cunningham and Gately 671). The platform technology project attracted many firms because this was an emerging aspect in the promotion of commodities. Another way of ensuring the success of the business level was through supervision of their innovations to ensure that the clients received value from the cloud technology. The corporate level strategy adopted by FeedHenry was the transformation of their operations from the web technology for media to the cloud innovation. This aspect affected their financial capacity because it requires a high investment outlay that could accommodate the new technology and modalities. It also concerned the allocation of resources to various stations for easy development of mobile apps by all the firms (Cunningham and Gately 673). Considering this change in operations, the company embraced the value-creating tactic that emphasized on gaining more market share and counting competition. The innovation of the mobile app was to capture the new opportunities evident in the telecommunication industry. The technology focus requires customers to register with them in order to have

Discussion Questions( corporate governance& ethics) Essay

Discussion Questions( corporate governance& ethics) - Essay Example Such a leadership style inevitably has a positive impact on the people. The Affiliative Leader- An Affiliative leader is intrinsically a networking expert and enhances the overall harmony within an organization by consolidating the interpersonal relations within that organization (Changing Minds, 2009). Such a leader turns out to be a real source of strength under stressful situations. Such leaders do provide the much needed sense of direction in the times of chaos. The Democratic Leader- A democratic leader is not only an astute listener but evokes a considerable influence on and trust in other people through one's positive inputs and a solid sense of commitment. Such a leader encourages all the human constituents within an organization to participate in the overall process of decision making. It is the natural ability of such a leader to solicit support and consensus. The Pacesetting Leader- Though such a leader has a strong drive to achieve and high personal standards, yet he/she often exhibits a blatant impatience towards the frailties of other people. Such leaders are predominantly number driven and often get ruthless in their success for personal success and achievement. The pacesetting leaders do turn out to be poor guides and mostly harbor unrealistic expectations of other people. The Commanding Leader- A commanding leader is mostly authoritarian in one's approach and expects others to willingly or unwillingly tow the strategy chalked out by him/her. Such leaders often exhibit a negligible sensitivity to emotions and do prefer to centralize the activities within an organization. Realistically speaking, commanding leaders create unnecessary frictions, insecurity and dissonance within the organizations. The leadership style of Al Dunlap in the case study under consideration is definitely pacesetting in its approach. He not only had a great drive for achievement and success, but assessed the levels of achievement within the organization he managed, solely through numerical parameters. He was highly opinionated and rigid in his approach and never made the efforts to extract inputs from other employees working within the organization. His tenure was marked by high levels of employee insecurity, rapid centralization, sweeping changes and unethical financial practices. The leadership style of Al Dunlap was characterized by low emotional sensitivity and a ruthless approach towards challenges. He did not hesitate to go for large scale lay offs and resorting to self customized accounting practices to create a faade of success. Answer 2: Al Dunlap as an Ethical LeaderAl Dunlap was an utterly poor ethical leader in the sense that he exhibited a lousy personal character. He was not guided by any ethical scruples and was a hard core opportunist who did not